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From early on in her life, Uyanga Chuluun-Erdene has had deep pride in her Mongolian culture and heritage. While in university, she wanted to help celebrate that heritage by working for government initiatives that helped Mongolian cashmere producers to expand their trade connections.

After connecting her fiancé Josh to this rich history and culture, they wanted to bring this knowledge and experience to others. In order to make these connections, they endeavoured to continue Uyanga's previous work to connect with smaller Mongolian producers and craftsmen in order to give them access to wider markets.

Yavar seeks to foster connections with the world to the richness of Mongolia. Drawing inspiration from how people connected through the commerce of the historical Silk Road, they believe that connections between cultures can be made through commercial experiences.